ABSTRACT
Over recent decades our lifestyle has changed and the elderly population has grown. An increased interest in obesity and other diet-related health problems has prompted consumers to take nutritional supplements in order to avert health problems before they occur. The nutritional supplement market has been on an upswing, growing by 5% in 2006 and 8% in 2007. As well as vitamins, minerals, homeopathics, and herbals, nutritional products targeting speci c health conditions such as age-related treatments, gender-and child-targeted products have all been launched into the market.
