ABSTRACT

Over the years, a clear distinction has been drawn between “medical patients” and “aesthetic patients.” Medical patients come into a physician’s office or an emergency room with some immediate or ongoing physiological problem, complaint or illness and are in need of medical attention and treatment. They often times will perceive their physician as the expert and place him/her on a pedestal because of their education and expertise. As such, they are clearly physically vulnerable, and as a result, often bear accompanying feelings of dependency. The sicker the patient, the more dependent they will be. Physicians, are thus, ethically bound to treat the patient and the fee is secondary. Medical patients may change physicians, but cannot avoid treatment.