ABSTRACT
In this chapter, we discuss our use of Microsoft’s product reaction cards to tap into the elusive quality of desirability in user experience. Desirability, as an affective response to a product, has been difficult to measure through instruments such as traditional post-test questionnaires. Since 2006, we
CONTENTS
Introduction .........................................................................................................254 You Can Lead a Horse to Water, but You Can’t Make It Drink ....................254
