ABSTRACT
Macroeconomic figures in global economies reveal that the volatility of the macroeconomic environment will persist. In this environment, governments’ primary concern is to balance macroeconomic figures. In this sense, tourism has been paid special attention due to its contribution to GDP and being a source of employment and foreign currency. As stated in WTTC’s 2012 report, over the next ten years the tourism industry is expected to provide 10% of the global GDP and to account for 1 out of 10 jobs in the world.
