ABSTRACT
Introduction ............................................................................................. 16 Theoretical Overview .............................................................................. 18 Methodology ........................................................................................... 22 Results of the Longitudinal Study ........................................................... 24 Overview of the Main Findings .............................................................. 30 Conclusion .............................................................................................. 35 Notes ....................................................................................................... 37 Keywords ................................................................................................ 37 References ............................................................................................... 37
INTRODUCTION
The tourism industry is one of the most rapidly developing economic sectors worldwide. For many countries it is not only the main source of income but also the engine for the growth of other related industries and emergence of new jobs. According to the UN World Tourism Organization (UNWTO), today every seventh job in the world is in the tourism sector.1 The cost of its creation is significantly lower than of other economy sectors. In 2011, the number of international tourist arrivals grew by nearly 4% to 983 million. UNWTO helps developing countries to benefit from sustainable tourism. Starting with 2010, profit growth of the world tourism is about 7%, and at present it is shifting to Asian nations.1
