ABSTRACT

Doctors and other health professionals who must comply the Health Insurance Portability and Accountability Act (HIPAA) are in a uniquely sensitive situation. Over the past few years, as more health information has gone digital, the government has tightened privacy laws by, for example, increasing maximum fines, cracking down on more violations, and penalizing organizations for smaller breaches. This has created a vast opportunity for health-oriented public social networking sites. Doximity (https://www.doximity.com/), a kind of “LinkedIn for doctors,” said that it had crossed the 100,000-member mark <2 years after launching. QuantiaMD (https://secure.quantiamd.com/) and Sermo (https:// www.sermo.com/) are two more on the health-related social networking bandwagon.