ABSTRACT
The antiperspirant and deodorant marketplace has grown substantially since
the early 1950s. The marketplace has become global and is governed by vari-
ous regulatory issues which are presented in another chapter of this book.
The antiperspirant and deodorant marketplace has grown substantially since
the early 1950s. The marketplace has become global and is governed by vari-
ous regulatory issues which are presented in another chapter of this book.