ABSTRACT
In software development projects, customer involvement is second only to executive management support in factors that support project success. This is recognized in Extreme Programming (XP) practices and the Scrum method, where we invite the customer to become a member of the development team. For companies operating in highly competitive environments, good customer involvement can be a clear differentiator between your product and everyone else’s. When I discuss customer involvement with my Scrum masters, I tell them that customer involvement can be the difference between a product that works and a product that works the way your customers work.
