ABSTRACT
In Chapter 1, we discussed business in general and talked about various forms: corporation, partnership, and sole proprietorship. This chapter focuses on the functioning of a corporation as a unit. The principles presented apply to partnerships and sole proprietorships as well. The subjects that will be covered include:
Corporation structure• Defining your business• Goal setting and strategic planning• Management styles•
A company consists of various departments; we studied a number of them earlier. The departments co-exist and interact (as we shall see to a greater degree in Chapter 15). Individuals’ lives consist of various aspects: mental, spiritual, and physical. All these aspects combine within a single individual, similar to the way departments interact within a company. Individuals behave in accordance with how they regard themselves and others. A company’s behavior is influenced by the product it wants to sell to customers and the philosophy of its management.
