ABSTRACT
Health communication is the study and use of communication strategies to inform and influence individual and community decisions around health (Health.gov, https://www.health.gov /communication/resources/). Health communication contributes to improving the public’s health through public education campaigns that create awareness, alter the social climate, change attitudes, and motivate individuals to adopt recommended behaviors. Campaigns traditionally have relied on mass communication (such as public service announcements on billboards, radio, and television) and in the form of printed educational materials such as pamphlets and fact sheets. Social marketing has become a valuable tool in promoting health behavior change. Increasingly, health promotion activities take advantage of digital technologies to use multiple channels to target audiences, tailor messages, and engage people in interactive, ongoing exchanges about health.
