ABSTRACT
A group assignment in Jennifer’s Food Science class required them to come up with a fantasy food product not currently available and create a marketing plan. After much debate, her group decided to develop a 1-calorie beer. The students designed a nice looking package and a clever marketing campaign aimed at NASCAR fans. The slogan was “The Buzz without the Calories!” They made sure to include a public service campaign to discourage drinking and driving. Jennifer and her team were very disappointed to receive a C minus. Written in green ink next to the grade they read, “TECHNICALLY IMPOSSIBLE.” “Hey, if they can make a 1-calorie can of cola, why not beer? A whole lot more people have a beer gut than a cola gut!”
