ABSTRACT
To ensure the competitiveness of the sugar beet in the global market, it is necessary to create the conditions to ensure high technological level of growth, which meets the requirements of sustainable development, to implement high environmental standards for the sugar beet processing and to orient the consumers to their market. Many factors determine sugar beet productivity in the intensive agriculture: soil and climatic conditions, the implementation of high-productivity hybrids, the qualitative preseeding processing of seeds, the use of modern techniques and technologies, fertilizers, reliable plant protection, high-tech improvements on the factories, etc. All these factors can reduce the sugar beet productivity significantly, but it is not possible to achieve the maximum yield of culture without the use of high-quality seeds of new hybrids.
