ABSTRACT
In Western society, the major public health challenges of the twenty-first century will be dominated by lifestyle-related threats: obesity, abuse of alcohol and drugs, and trauma resulting from the way we use the roads.52,140 Compounding this there is a growing culture of immediacy that pervades all aspects of our lives; everything has to be fast, now, and personally gratifying-interpersonal communication (cell phones, social media), modes of doing business (Internet marketing, online sales), IT processing speeds, minimum personal journey times, and so on.141 Reconciling the demands for immediacy with safe road use and resolving the disconnect between the perception that driving behaviour is a matter of personal choice and the reality of interdependent social behaviour both require fundamental culture change at the whole-of-society level. How we might set about achieving such lasting change is the theme of this book.
