chapter  13
- Designing Effective Visualizations
Pages 24

The goal of this chapter is to provide some guidelines for designing suc-

cessful visualizations. A successful visualization is one that efficiently and

accurately conveys the desired information to the targeted audience, while

bearing in mind the task or purpose of the visualization (exploration, con-

firmation, presentation). For any particular set of data there is a myriad of

possible methods for mapping data components to graphical entities and at-

tributes. Similarly, there exists a wide range of interactive tools that the user

may be provided. Selecting the most effective combinations of techniques is

by no means a straightforward process.