ABSTRACT
WHY THIS CHAPTER MATTERS In Chapter 2, you read that a rm’s balance of forces relative to customers and suppliers is key to its business success. A rm whose raw materials cost less than they cost its competitors, or one whose customers will pay a premium price for its products, is in a strong position. But how can a rm make that happen? It can’t tell its suppliers “sell for less,” or its customers “pay more.” It can, however, achieve nearly the same thing through intelligent use of information systems. Employees who can make that happen are valuable. is chapter will show you how that works.
