ABSTRACT

Developed in the early 70s in Japan, the Kansei Engineering (KE) method gives you the tools to develop profitable and well-received products and services. Written by the founder of KE, MitsuoNagamachi, and co-authored by one of his proteges, Anitawati Mohd Lokman, Kansei Innovation: Practical Design Applications for Product and Service Development

chapter 1|8 pages

What Is Kansei?

chapter 3|6 pages

Kansei Service Innovation

chapter 4|10 pages

Kansei and Organizational Management

chapter 5|50 pages

Activating Kansei in Product Development

chapter 6|6 pages

Global Strategy of Kansei Engineering

chapter 7|4 pages

Growing Kansei