Building an E-Business Strategy

E-business has the potential to propel a company to “break out” of existing strategic constraints and radically alter business processes, strengthen customer and supplier ties, and open up new markets. However, to achieve this success, a company must rethink corporate strategy in a way that capitalizes on information asymmetries,1 leverages customer and partner relationships, and tailors the right fit of “co-opetition”2

in its business model.