ABSTRACT
Jens J. Dahlgaard, Su Mi Park Dahlgaard, and Anders Norgaard The Aarhus School of Business, Aarhus, Denmark
1. INTRODUCTION
Total quality management (TQM) is defined by Kanji and Asher, 1993 as
To build the TQM culture it is important that every staff member-top managers, middle managers, and other employees-understand and apply the five basic principles of TQM. These can be visualized in terms of the TQM pyramid (Dahlgaard and Kristensen, 1992, 1994) presented in Figure 1.