ABSTRACT
AnexampleofanSMPinitiativewhichexperiencedinitialproblems withtargetingwastheSmallBusinessStrategy(SBS).Thisschemeaimedto identifyvulnerablesmallbusinesseswithinthepartnership'soperational areas(Pathwayareas:Europeanpriorityareasforthelowestincome households)forpotentialfinancialassistancewithsecuritymeasures.Inthe absenceofanyvictimisationinformationonbusinesses,thepartnership implementedan'opendoor'applicationprocedure,whereinterested businesseswereinvitedtoapplytothepartnership.Theoutcomeofthis wasthatbusinessesthatwerefairlywell-offandwerenotstrugglingto surviveweremorelikelytoseeandhavethetimetorespondtothe publicity.Thepartnershipwasinundatedwithrequestsforassistanceand wasfindingithardtomakedecisionsonwhichbusinesseswereingreatest need.
