ABSTRACT
Tourism is of such enormous importance to many economies, including those of highly developed countries, that it is not surprising that there is a very large and rapidly growing number of websites devoted to it. A vacation trip is not one of those items that one can see and touch before purchase. Choosing and planning a vacation have to be based on information supplied by an intermediary (e.g. travel agent or friend) or directly by the provider. To make travel and accommodation reservations one normally goes to a travel agent. Among the great advantages of the WWW in the tourism business is that it enables the customer to have much easier direct access to a very large amount of up-to-date information and to do the reservations from home. Many government-financed tourist offices have recognised the importance of the Web and have put much effort into developing good sites.
