ABSTRACT
In many areas of social science, ordinal variables are collected more often than any
other variables. These variables take the form of Likert items, age categories, and
so on. A small amount of thought about the topic reveals that ordinal variables are
neither exactly categorical nor exactly continuous. This issue is often overlooked in
the analysis of ordinal data, however, where researchers treat the variables as contin-
uous. In such situations, the mean and variance of each variable are reported, and the
variables are analyzed through the use of Gaussian GLMs.