ABSTRACT
Personas have been becoming more and more prevalent as a more standardized method of trying to focus software development efforts on the system’s customers and to give them a sort of “face” that is common across everyone involved in design, development, testing, and operations. The concept of personas was first introduced by Alan Cooper in his book
The Inmates Are Running the Asylum
(Sams Publishing, 2002) as a way to define user archetypes.
