Section 10: Implications for each value-chain level
Most IP production and marketing will be accomplished with contracts between various members in the value-chain. Even though there may be several contracts involved at different levels of production and delivery the entire effort and the relationships between parties can best be viewed as a “team approach.” The goal of producing and delivering IP production of high value is the same at all levels. When all team members understand their own responsibilities as well as the responsibilities of other team members the system will work well. Even though team members will have different responsibilities and areas of expertise they can help each other attain the goals set forth for the entire IP project.