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TERMINOLOGY

Dancoff, S.M. When you set out in a new field and choose a terminology you have the choice of using old, familiar words in newmeanings or else you canmake up new words for the new meanings. If you use old words you make the theory look homey and inviting, but you run the risk of confusing the issue every time the old word is used. If you use new words you make the thing look excessively highbrow and frighten off any who might be interested.