chapter  16
16 Pages

Universal Design: Empathy and Af™nity

Why is it important for a designer to realize products and services for people who are elderly and/ or disabled? The answer to this question may be provided by the author’s own decision to work in this ™eld. As a young designer in the 1980s, he wanted to make a difference to the quality of life of those in his society. On review of areas within which one could work, it was clear that medical

16.1 Introduction .......................................................................................................................... 233 16.1.1 De™nitions Relating to Function and Disability .......................................................234 16.1.2 De™nitions Relating to Design ..................................................................................234

16.2 Know Your Market: Some of the Challenges ....................................................................... 235 16.2.1 Market Size and Implications for a New Product Development .............................. 236 16.2.2 Implications of Market Characteristics for a New Product Development ................ 236

16.3 Know Your User: Ways of Gaining Empathy and an Af™nity ............................................. 237 16.3.1 Identifying Your Target User .................................................................................... 237 16.3.2 Empathic Modeling of Your End User ..................................................................... 238