chapter  25
10 Pages

Product Design: User-Centered versus a Task-Based Approach

The development of new products and services is vital for commercial enterprise in order for organizations to sustain company performance (Ernst 2002). A recent survey of the consultancy company, Booz Allen Hamilton, indicated that more than 90% of top managers at organizations* in such diverse ™elds as aerospace, automotive products, pharmaceuticals, and telecommunications mention new product and service development as critical to achieve the enterprise’s objectives (Dehoff and Neely 2004).