ABSTRACT

In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe

chapter 1|46 pages

Why?

chapter 2|66 pages

How

chapter 3|78 pages

Checklists

chapter 4|218 pages

Case Studies