ABSTRACT
Not all restaurant franchisors provide all the services discussed in this chapter. Most restaurant franchises are either freestanding business-format franchises or located in malls. Depending on the type of franchise, a variable array of services is offered by the franchisors. The manner in which the services are provided and performed delineates the effi ciency of the franchise system. Providing services per the franchise agreement helps build strong franchisee-franchisor relationships. Conversely, if services are not effi ciently provided, it leads to friction between the franchisor and the franchisees. The profi tability of a franchise system depends on both the franchisees and the franchisor, and so these services assume considerable importance.
