ABSTRACT
IT is a strategic differentiator. Often, it is a single force that determines the speed and agility of an organization. Think of it as the vehicle for the journey toward world-class results. It can provide different combinations of safety (quality), speed (high performance), and capacity at different fuel efficiencies. Do you need a Lamborghini? Do you want one? How about the cost? The question is, what specific attributes do you want or need from this vehicle? Why buy luxury add-ons when base model options will do? What passenger capacity or towing capacity is required? How long does this vehicle need to last? One year? Three years? Seven-plus years?
