Wide World of New Products: A Unique Perspective of New Products around the World That Have Hit Their Mark with the Consumer

Change and Move Over Time and Space ...................................................... 103 7.5 How to Identify Trends and How They Move around the World .................. 105 7.6 How Trends Change ...................................................................................... 108 7.7 To Sum Up ..................................................................................................... 109

Creating and launching a successful new product is the Holy Grail all new product developers seek. As we all know, the percentage of new products that actually succeed is relatively small. And of all the thousands of products introduced into the marketplace every year, only a tiny percentage of those products are truly innovative.