The New Product Success Eqation: Building Success into the New Product Development Process (a.k.a. An Objective-Based Product Development Process)

Connect with the Product ................................................................ 14 1.4.5 Factor 5: The Trade Had a Different “Interpretation”

of the Product ................................................................................... 15 1.4.6 Factor 6: The Product Was Inconsistent with Corporate

Strengths or Financial Goals ........................................................... 16 1.5 Challenge ...................................................................................................... 17 1.6 The Success Equation: An Objective-Based New Product Process ............. 18 1.7 Implementation of The Success Equation-Using It to Quantify

and Benchmark Success ................................................................................ 21

1.8 Products Where the Success Elements Were Right ...................................... 21 1.8.1 DiGiorno Self-Rising Crust Pizza ................................................... 21 1.8.2 Hostess Brownie Bites .....................................................................23