chapter  1
The Concept of Culture
Pages 29

Harry Triandis and colleagues suggested that culture has both physical components and subjective components. The term culture has been used more broadly to refer to the common values, beliefs, and behaviors within groups that share an ethnic heritage, disability, sexual orientation, or socioeconomic class, as well as to those who share a corporate identity, occupation, sport, or college campus. Walter Lonner suggested that culture-oriented psychology has a “death wish” in that it strives to no longer exist as a separate field of psychology once cross-cultural perspectives become “a central and commonplace component of psychological thinking, research, and application.” The concepts of individualism and collectivism have received great attention in research on culture and psychology and continue to be debated and revised. Despite the large amount of information researchers have gathered about different cultures, it is often difficult to convey to others exactly what a specific culture is like.