ABSTRACT
This chapter describes best practices for teaching content strategy through a case study of a content strategy graduate seminar where students developed a content strategy plan for a breast cancer support/survivor group. The class followed a six-step process of: 1) goal-setting and planning with client leadership, 2) a persona research study (using Redish’s approach) and built a UX journey map (using Kalbach’s approach), 3) a content audit (using Halverson’s approach), 4) data collection to determine which types of content were needed, 5) researched/recommended suitable content management systems, and 6) produced the branding and a content development plan.
