ABSTRACT
The size and variety of the physical endowments that make up the UShavehad a profound influence on the thinking and activities of its people. With history that celebrated open space, room to grow, the US developed unique ideas: Win/Win is possible, Big is Better. There’s room for all. Given the size of its market (big), US companies focused internally and its citizens chose to stay at home rather than to explore the word. Today, America is known around the world, not just as a physical place but also as a brand, as if it werea product. Around the world, people have an idea, a vision of the US: It’s Brand USA the Land of Opportunity.
