ABSTRACT
Introduction Courses on marketing and selling typically discuss the difference between the features and benefits of a product or technology. A feature is a description of what a technology does, while a benefit describes how a feature is helpful or advantageous to the user. Not all benefits, however, are of equal importance or value. Additionally, some benefits are easily received with minimal effort, like a gift from a relative, while other benefits require effort to be achieved, such as the improved health benefits of regular exercise. Any benefit, whether given or worked for, requires one to take advantage of it. For example, one could receive a gift from a relative and never open it. The benefit of this gift exists, but is uncaptured. With SCC, the features of high fluidity and self-consolidation result in a variety of potential benefits for the end-user; however, in many cases, effort, such as changing traditional production or placement practices, is required. In addition, the user must plan to take advantage of the benefits. For example, a contractor should plan to redistribute a portion of his or her labor to other activities when using SCC so as to take advantage of its ease of placement benefits. This requires proactive planning on the user's part. This chapter will discuss the potential benefits of sec and provide a review of benefits received from actual case studies where SCC was used. As with any technology, there are some requirements for and limitations to sec use that will also be considered.
