ABSTRACT
Within the technology sector the ideological resonance of ‘skill’ and technical ability is deeply entrenched in traditional masculine identity, and in strict opposition to traditional femininity. The established relationship between E&C and traditional notions of masculinities and the common-sense discourses that surround theE&Cprofessional, both in society at large and within the sector in particular, highlights the deep contradictions that women E&C professionals face in organizational cultures.
