ABSTRACT
Even in isolation, the three sectors of the Standard Template provide insight into the driving factors in pharmaceutical marketplaces. But the true power of the Dynamic Modeling approach is found when these sectors come together to form a fully integrated, operational representation of the drivers of change in various disease indications. This chapter will introduce the integration of Patient Flow, Doctor Adoption, and Treatment Attractiveness structures in a series of steps designed to walk the reader through the calculations and methodology involved in bringing these three key pieces together in a coherent Dynamic Modeling framework.
