Gender designs: aspects of gender as found in the design of perfume bottles

The aim of this paper is the analysis of gender-specific design, a cultural phenomenon which is a product as well as a constituting element of the culturally valid concept of gender. When we speak of emotions we always speak of somebody having or seeking certain emotions. This somebody is-usually-either male or female. The single person’s emotions are under the influence of human experience, of socialisation and history of his or her body (see Johnston, 1999, and Tiger, 2000). These in turn are influenced by everything that belongs to our environment-including products.