ABSTRACT
This chapter is concerned with the possibility of design testing. The aim was to test, by quantitative methods whether we could detect emotional differences between design and whether we could identify the preferences or value of design. In two experiments, we found evidence that testing was feasible and that we could establish a value. In addition, we found that people’s design competency affects their valuation of design. This issue is urgent when we speak of plagiarism, because in order to avoid it, we need people to be able to distinguish and to value the “original” compared to cheaper alternatives.
