ABSTRACT
Designing new products requires understanding the use of current products. The same applies for designing for experience. Especially for the consumer sector, also emotions need to be engaged and meanings tied in with the product and its use. Design for experience, going beyond usability, requires treating the user holistically (Jordan, 2000, Sanders and Dandavate, 1999) as a feeling, thinking, and active person. Experience is not only found in Disneyland, it is inherent in all interaction, fluctuating between levels of subconscious, conscious and meaningful stories (Forlizzi and Ford, 2000).
