ABSTRACT
This project emerges from the University of Aveiro and congregates researchers of areas of knowledge such as philosophy, design, rhetoric and design management, isfocusing on two converging arguments. The first arises from the theories of António Damásio regarding the decisive role of emotion in decision taking. The second comes from the need to investigate further the potential of rhetoric in studying the theory and practice of design (specifically, interaction design), either as an architectonic art (as defined by Buchanan), or as an analytical tool.
