ABSTRACT
There is increasing focus on non-rational issues in designing, and in users’ responses to designed products, systems and services. Many designers and design researchers have pointed to the importance of feelings in designing and the ways that humans perceive and interact with designed outcomes (see, for example, Cross, 1990; Davies and Talbot, 1987; Galle and Kovács, 1996; Lawson, 1994; Liu, 1996; Love, 2001, 1998; Tovey, 1997; Tovey, 1992). Research into the neurological basis of cognition by Bastick, Damásio and others have pointed to non-rational affective processes (feelings and emotions) being essential to, and driving, human cognition, behaviour, values, judgment and agency-key issues in design research (see, for example, Badgaiyan, 2000; Bastick, 1982; Damásio, 1994; Karr-Morse and Wiley, 1997; Knight, 1999; Shore, 1997).
