ABSTRACT
Accumulated by the end of 2012 year, the delimitation and leisure farming area has 74, coaching 288 leisure farms to get permit registration. Its operating patterns can be classified as eco-experience, farm experience, holiday farm experience type. But how to attract visitors’ attention to make journal for pleasure become a major issue for leisure industry. Iso-Ahola & Allen pointed that the fundamental driving force for travelling behavior is the tourism motivation. Their actions satisfy individual internal psychological, physical and social need. It is the real reason for visitors to engage in tourism activities [2]. Therefore, understand the motives of tourists to provide the chance of attracting tourists and affecting the recreational opportunities, and incentives are among the reasons.
