ABSTRACT
As the implement of Non-state Education Promotion Law, the private higher education has been remarkably developed and become an essential part of higher education in China. However, since 2009, the number of students who attend the college entrance examination has decreased annually meanwhile the stateowned higher education colleges and university’s enrollment expansion continues guided by the related national policies. Combined with an increasing number of overseas colleges and universities start to seize the market share of higher education in China, the
recruitment for non-state run colleges and universities has to strike against them. In some particular undeveloped area, due to the uncompleted recruitment plan recently, the private colleges and universities there are threatened to close down. The golden time that they could make a profit through plans only has gone. Seen from Table 1, the student pool reached at the peak (10.50million) in 2008 and then declined since 2009. It has decreased 2 million in the recent two years in total and it has shown a downward trend. In contrast, the admission rate is substantially increased. All these put the privately-run colleges and universities in a severer competition by enrolling students as they are initially in the weak position of higher education system.
