ABSTRACT
Present the literatures about sports industry competitiveness evaluation are variations in the perspective of the index system establishment, which mainly establish the index system from the perspective of content composition. However, there are many impact factors of the sports industry competitive, both major factors, also non-essential factors, for the factors with a dierent influence degree, how to scientifically sort, empower, are questions worthy of serious consideration. The solution to these problems must have a reasonable basis, to take a scientific process of evaluation and calculation, ensure that the selected indicators and indicator system established are scientific, reasonable and eective. Due to in the sports industry factors, some factors are more obvious and clear, also are easy to quantify, but some other factors, although have a great role, but are not easy to determine, or to separate, which to some extent increase the di- culty for the index system establishment. However, in order to improve the eectiveness of sports industry competitiveness evaluation index, we must carefully analyze the sports industry and its influencing factors’ key features; fully understand that “To be competitive
must have a dicult imitability, value-added, scalability, integration, prospective etc.”[3], through a full range of analysis, to clear the core competitiveness of the sports industry. The evaluation from this perspective is intuitive, clear, and this method in the process of the index system establishment naturally makes a distinction between primary and secondary influencing factors, also can make the index more streamlined, simple, more convenient to operate.
