ABSTRACT
Tourism is one of the fastest growing service industries in the world. It is regardes as one of the economic contributing factor for both developmed and developing countries (Vu and Turner, 2009; Cohen, 2008). Besides that, it helps creating the employment oppoutunities and expanding overall economic growth of the nation (Sinclair, 1998). Islamic tourism is a relatively new area of research in the domain of religious tourism. The fundamental idea of Islamic tourism is to understand Muslims as a tourists in configuring their social, behavioural and most importantly religious motivational factors (Eid & El-Gohri, 2015).
