ABSTRACT
ABSTRACT: The current media debate generalization primary responsibility for the form of media discourse attributed to the media. Derive from it serious cultural implications to the unwavering certainty. The focus of responsibility for the state a shift to media products, media text as their product or media as such. How critical scientists, we need to ask in whose interest may be carried out by this center of gravity shifting responsibility to the media, which results in masking the true origin of the discussions?
