ABSTRACT

New media is defined relative to a letter, telephone, newspaper, broadcasting, film, television and other traditional media using digital technology, Internet technology and mobile communication technology and other new technologies to provide information services to the audience of the new media. New media appeared, with its digital, multimedia, real-time and interactive advantage, which greatly aects people’s work, study and life, especially the influence of ways of thinking and behavior of contemporary college students. Therefore, ideological and political educators should conform to the trend of the times, change the way of thinking and working mode, the innovation of Ideological and political education work for college students.