ABSTRACT
The development of network technology forces the university library to conform to the digital trend of development, beginning with the transition from traditional library to digital library, and then bringing about the changes of the information service mode. In the future, investigating the status and role of a library, ability and quality of information service will become an important indicator (Zheng, 2002) The personalized information service will provide new requirements for the university library. The personalized information service means the user for a service in terms of (Zhang, 2002). The personalized information service means the targeted service to users. It includes two aspects: (1) The user can customize their required information according to their own needs. (2) The repositories of the university library target the characteristics of the user in the network environment, selecting resources and services needed most for the user. According to the change of the needs of the user, the dynamic change of the information is provided, so that users get personalized service. Its purpose is “humanism, user first.” Personalized information service not only to the recipient of information — users, they can be obtained more easily information resources what the user “custom” according to its own characteristics, and improve the utilization eciency of the library; and information provider — university library, they can understand the gap more directly, more scientific between to university libraries, provide information
and information needs of users, timely adjust the service strategy and the plan itself to meet the user’s information needs ( Xia, 2002).
