Empirical analysis of traditional retail’s transformation to E-commerce

In 2013, China maintained a momentum of continued rapid growth in electronic commerce. The trade volume of E-Commerce exceeded 10 trillion yuan and achieved an increase of 26.8% from a year earlier. China has become the world’s largest online retail market. In 2013, the size of Internet users reached 302 million in China, and the annual volume of Internet retail exceeded 1.85 trillion yuan and had an increase of 41.2%, which accounted for 7.9% of the total retail sales of social consumer goods.